October 28, 2022
Dog lover, pickleball enthusiast, polyglot (fun word; worth a Google), nature explorer, and ninja warrior are just a few ways to describe our Customer Success Manager, Paula Arencibia! I loved hearing about how this fascinating and multifaceted person spends her days in Digibee.

Why Digibee?
For Paula, the decision to join Digibee was driven by three things aligning. First, the timing was right. She was looking for a new career opportunity. Second, the role was right. She had previously worked with our COO, Marcelo Souccar, and had complete confidence in his knowledge and leadership. She valued him as a mentor and loved the professional environment he created. The role felt right and she was attracted to the opportunity to try something new and benefit from working with Marcelo again. Third, the culture was right. She was excited about Digibee’s product and the fact that the company’s values aligned with her own. She was eager to dedicate herself and contribute to Digibee’s growth. Now, two years later, Paula is confident that she made the right decision at the right time and loves her job.
Life at Digibee
Something Paula values about her role is also something she feels sets Digibee apart from other companies; we are so customer-centric. She values that Digibee is not just trying to make a sale, that decision-making is geared towards helping the customer, improving their experience and solving complex problems in their industry in an accessible way. Paula said: “I love that we are so customer-centric. We take care of our customers. We build relationships with them. We empower them. We are not just making a sale and then disappearing, we are engaging them in the power of the platform.”
Of course, there are challenges in every job. There is an educational component and process to guide the client on the path to self-sufficiency. Paula is very focused on continually improving the onboarding process. Digibee is expanding globally, with presence in Brazil, the US, and Latin America; each with different languages and cultures. Paula is multilingual (have you looked it up?) – she speaks English, French, Spanish, and Portuguese. Her mother always knew that learning English would be useful in Paula’s future life and career; she enrolled her in a program when she was 11. It was very engaging, teaching English both traditionally and through music, movies, cooking classes, and field trips. Paula said that learning another language “unlocked a part of her brain,” and from there she continued to learn other languages as well. Of course, language is only one part of communicating with others; you also need to understand the culture and context. Paula grew up in Brazil and now lives in Florida. She studied international relations and cultures and commented how “this experience allows me to connect with these different cultures and also help my colleagues understand the context. I can manage projects across all three regions.” She loves being able to help in this way, bridging the gap between regions. For someone like me who barely speaks a language well, I was impressed by Paula and instantly recognized what a valuable asset she is to Digibee.
The Future Ahead
One thing I’ve discovered while doing this series of interviews is that no matter how long someone has been at Digibee, there’s a consistent thread of excitement about Digibee’s future. Paula has seen the potential for Digibee to develop from the beginning, but she also values the company getting insights from its people and customers to keep redefining and improving. “I’ve been able to see the growth. We’re always implementing better processes. We’re establishing ourselves as a company and investing in ourselves.” The best part, says Paula, is that “the product is great” and she has every faith in its potential. Seeing Digibee’s willingness to keep evolving coupled with a superior product is truly a recipe for success that Paula believes will lead to continued growth in the U.S. and globally.
Balancing Work and Life at Digibee
Paula moved to Florida with her family before attending college and quickly embraced the “Florida lifestyle.” She can often be found outdoors—camping, at the beach, running, training for Spartan and Ninja Warrior races, playing sports, and spending time with family and friends. She also loves animals, especially dogs, and originally planned to be a veterinarian. She is currently the proud pet parent of a Chihuahua/Daschund mix. She lost me when she said she also “loves going to the gym,” but to each their own!



I feel incredibly fortunate to have the opportunity to continue to get to know the unique individuals like Paula who make up Digibee. Keep reading our employee spotlight to learn more about this incredible team of people working to advance Digibee’s innovative enterprise integration solution in the US and around the world.
Subscribe to our blog for future employee interviews, insights into Digibee, industry news, and discussions on trends in the integration industry.



