Digibee completed its first acquisition with the addition of Vertify, a U.S.-based company specializing in CRM integration and Revenue Operations (RevOps) process automation.

The move was featured by Pequenas Empresas & Grandes Negócios (PEGN), which explored how the acquisition supports Digibee’s strategy to accelerate its growth in the United States.

Founded in Texas, Vertify joined Digibee with a base of 120 customers and operations across multiple markets. Through the acquisition, its customers, technology and part of its team became part of Digibee’s operations. Wayne Lopez, Vertify’s co-founder and CEO, also joined Digibee to support the company’s expansion and strategic alliances in the U.S. market.

In an interview with PEGN, Digibee CEO and co-founder Rodrigo Bernardinelli also discussed the challenges of building awareness and authority for a Brazilian technology company in the United States and how the acquisition provides a way to accelerate that process through an established U.S. operation.

The article also covers the evolution of Digibee’s business model, its move to consumption-based pricing and the company’s international growth plans.

The acquisition expands Digibee’s presence in the United States while bringing together Vertify’s expertise in multi-CRM and RevOps environments with Digibee’s integration platform.

Note: The original article is available in Portuguese. Readers can use their browser’s built-in translation features or services such as Google Translate to read it in English.

Read the original article on PEGN:
Digibee faz sua primeira aquisição para acelerar expansão nos Estados Unidos