As technology evolves, so does consumer behavior, and as the front page article on MarTech says “Predictions for 2023: How organizations will transform their martech stacks and digital experiences in the new year,” Chris Wood points out, marketers will need to evolve their strategies to keep up. In this in-depth article, Digibee Field CTO Tam Ayers adds insightful commentary on the topic of adopting composable architectures in 2023.

The article details the “key ways experiences and behaviors will change for consumers in 2023 and what marketers will do to maintain a competitive edge.” Tam warns, “Companies that fail to keep up with the rapid changes that are coming will be left behind.” He backed up his statement with a Gartner statistic specific to the topic., highlighting that organizations that adopt this approach outperform the competition by 80%.

“As adoption of composable infrastructure grows, we will see a shift toward a more centralized IT model,” Ayers said. “While IT won’t disappear, the old system will change. Instead, more responsibility will fall to the business, where we will see the hiring of technical staff, developers and others who support and embrace the new approach.”

Quote from Tam Ayers, Digibee Field CTO, featured in the article “Predictions for 2023: How organizations will transform their martech stacks and digital experiences in the new year,”By Chris Wood, December 27, 2022

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