Varejo

One of the top ten international food retailers intended to grow online operations in the Brazilian market – expanding beyond a brick-and-mortar footprint of 800 stores and 100,000 regionalized employees.

The challenge

To achieve a cost-effective operation without negative impact on the customer, the retailer needed to partner with two suppliers – – one for logistics and the other for integrating the various technologies. For the latter, they partnered with Digibee. Achieving the goal of improved delivery and fulfillment services came with a complex set of integration challenges:

Central challenges included:

• Connectivity between new and legacy systems
  
• Data optimization – handling new data while ensuring old data wasn’t lost and remained viewable for customer
  
• Customer accessibility of order history for all transactions – new and old
  
• Delivery was required in just over 30 days

The Objective

To maintain sales and stay competitive, the company intended to partner with a third-party food delivery provider, requiring effective integrations which Digibee would provide. The goals for the project included:

• Implementation of a fully functional and integrated e-commerce platform
  
• Creation of new workflows connecting the product and customer lifecycles seamlessly with external systems.

The plan

Phase 1 – Frontend Solution

The implementation involved two major phases. The first phase was front-end development – building out the customers’ view on the website. It was built with functionality in mind – accounting for the checkout process, customer order visibility, and opportunity for follow up. access the operations of all the assets present in it.

Implementation of the platform needed to ensure customers would see new orders, but still have access to previous order history. This meant different API requests, different systems, and different datasets. Digibee pipelines were built to easily transform order data from two separate lists – old and new – into one data table: preserving an all encompassing view of order history for the customer. Pipelines between applications and datasets also enabled order tracking on the site – making the portal an effective one stop shop for customers.

Phase 2 – Backend Solution

Once a customer placed an order – smooth system integrations on the backend were implemented between the retailer, Digibee, and the logistics vendor in the eiPass platform. Billing was a complex piece of this. It was mandatory that billing stay in the retailer’s ERP – however that particular ERP was built for integration with another platform. In order to maintain Digibee’s promise – zero changes to core applications – they integrated successfully within the deadline despite the connectivity challenges.

The order flowed seamlessly – accurately reflecting supply and properly tracking fulfillment. Digibee’s connectors and pipelines made it possible.

The Outcome

The deadline was met and the retailer successfully runs an online storefront integrated with their legacy systems and new logistics vendor– all through Digibee’s enterprise iPaaS.

Other key results include:

• New e-commerce business model implemented in 30 days
  
• Project delivered no changes in your legacy applications
  
• Successful transactional flows handling more than 50,000 orders daily
  
• Development of a front-end interface capable of over 30,000 logins per day to the website

>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business.

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