Retail

The challenge

A large international supermarket chain consisting of over 800 stores and 5 distribution centers sought to optimize online sales. The pandemic created an immediate need for food retailers to offer online ordering and delivery services for consumers.

Central challenges included:

• Proprietary POS ordering system was too manual and didn’t integrate well with potential marketplace partners
• The potential complexity and maintenance of integration builds was daunting – which is common when attempting to integrate proprietary, internally developed technologies to outside partners
• After months of research, the team found that the pricing models of traditional integration tools were too front-loaded with high licensing costs – requiring a premium before any results were provided
• Creating a convenient way for customers to order online quickly to keep with shift in buyer behavior

The Objective

To maintain sales and stay competitive, the company intended to partner with a third-party food delivery provider, requiring effective integrations which Digibee would provide. The goals for the project included:

• Maintain and increase sales during the dramatic customer behavior dynamic shifts caused by the pandemic
• Automate legacy manual processes and integrate them with partner applications
• Integrate a legacy proprietary in-house POS (point of sale) system in an agile, scalable, repeatable way

The plan

IT leaders were impressed with Digibee’s business model. A proof of concept was delivered prior to investment in the solution, and integrations were paid for on a pay-as-you-go basis. The work was defined and executed by building a cross-functional team of internal employees and Digibee architects.

“The pilot was a success and we saw the need to integrate everything: from order capture, product transfer to cash register, sales and financial reconciliation. All of this would only be possible with the implementation of an integration layer.”

IT Business Partner

The company’s point-of-sale systems were proprietary, which made integration with the online food delivery vendor more complex. The deployment of the Digibee enterprise iPaaS helped remove manual data entry – with the inevitable possibility for errors – by automating the steps.

“On the other platforms analyzed, we had to pay an annual license and adopt extensive contracts. At Digibee, we pay as we grow and add new projects.”

IT Business Partner

The Outcome

Digibee’s integration was a success. System connectivity between logistics software and SAP kept business compliant with electronic bills of lading. Management and control of freight costs happened within the platform. Zero discrepancy corrections were necessary, proving a drastic increase in reliability throughout the process. So much so in fact, that it began rolling out integration and routing systems to other distribution centers in the chain.

Results included:

• Successfully integrated the food delivery platform
• Generated growth of online sales to $2 million
• Enabled launch of internal app for consumer loyalty and marketing
• Integration between customer orders and tax software
• Logistics management software integrated with SAP, eliminating manual processes that involved extracting information from one to another;

>> Book a personalized demo with our team of experts and see how Digibee’s iPaaS will bring efficiency to your business.

‍