RESOURCES

In this episode of “Integration. Redesigned,” our host, Digibee CMO Cait Porte, sits down with Digibee’s Head of Education and AI, Fabricio Inocencio, to discuss the exciting world of continuing education for Digibee—including Digibee’s own Learning Academy. Fabricio shares his passion for providing useful content and a user-friendly learning experience for users, with a particular focus on empowering developers. His job involves evaluating how to provide useful content for our customers, how to provide a user-friendly and supportive experience, and how to grow our adoption and community.

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Full transcript

CAIT PORTE:

Hello and welcome to Integration. Redesigned. I’m your host, Cait Porte. And on this episode I’m joined by Fabricio, Head of Education here at Digibee.

Welcome, Fabricio.

FABRICIO INOCENCE:

Thank you, Cait. Thank you for having me here.

CAIT PORTE:

I'm really excited about this topic today. So what does it mean to be a head of education? What does that mean to you?

FABRICIO INOCENCE:

I can divide my work into three groups. The first is how can we deliver useful content to our users when they use the platform? So everything related to development content, courses, tutorials and everything related to that. The second is related to the learning experience. How can we provide a useful and friendly user experience and, most importantly, a learning experience that can make their learning job easier. The third is more related to user adoption. How can we grow our community to attract more users and foster engagement to use the resources we offer them?

CAIT PORTE:

I think it's really important when we think about the specific type of people that we're targeting with the platform, which is developers, how do we serve them? Right? And so when we talk about education, it's really important that people understand not only the work that they're doing, but also the tools that they're using. So, thinking about it, we brought you in to help redesign the Digibee education experience. How did you do that? Right. How did you think about redefining and redesigning the Digibee education experience?

FABRICIO INOCENCE:

Perfect. That's an interesting question, Cait. And let's start at the beginning, which is a different user. So if we look at educational resources in general, we would see education as the end. People study to get a certification and then do something else with it. We actually want to help our users use the platform, not necessarily to get a certification. So in this case, education is more of a means than an end.

And there are some implications that we need to consider. For example, we don't want to measure how much time they spend on the platform, actually on the platform, I mean the learning platform. We actually want them to use the Digibee platform. And the learning platform is just a resource for them to help them not get stuck or to develop their skills using the platform. So we're thinking about some strategies that we're using.

We’re taking a more “just in time” approach rather than a “just in case” approach. For example, we don’t provide them with a lot of content in case they might use it. In fact, that should be more just in time. And we need to take into account things like cognitive load, limited attention span, and things we want to implement to provide a better learning experience for them.

CAIT PORTE:

When we talked earlier, you mentioned that the platform selection was very much dictated by our user base, and you mentioned those things before. Thinking about the difference between a student-teacher type of engagement versus self-paced learning for developers and people learning the platform. So that the end result, as you were saying, wasn't just a certificate, but it was more like, “I want to use this platform on an ongoing basis and how do I find the information when I need it,” versus all at once for that certification.

How did you measure the impact of the success we saw on the platform? Because it seems like the change was successful. But how will you measure success in terms of metrics?

FABRICIO INOCENCE:

Oh, perfect. And it's interesting because in the context that you brought up about how users learn, we need to take into account that we can have users who are using the platform in a linear way, learning things from scratch, and in a non-linear way that they can use the platform for whatever they need. So we needed to think about our metrics in a way that we could measure to what extent the learning platform was useful for them, considering these multiple approaches.

So, the first metric that we implement is of course, new users, how many new users are we bringing to the platform, giving space to our customer. And that helps us understand how we are creating awareness and attractiveness of the platform for them. And once there, we measure user stickiness, right? So we compare daily active users to monthly active users because we understand that if they access the platform frequently, we are probably helping them on a day-to-day basis. So it's more of a lifelong learning approach, it's a continuous approach. It's not something that starts and ends, it's a process. So we need to provide resources that can help them on a journey, not something that will have an end.

And finally, and this is the most challenging one, how do we measure the effectiveness of learning? And it's not necessarily by grading, right? It's not necessarily by looking at these grades. And we figure out how could the learning be useful? If the learning is useful to them, are they using the platform on their own? So we measure pipeline, how are they using and creating integration pipelines on the platform on their own, without any help. So this is what we call the self-sufficiency metric for how they are fully autonomous in using the platform. And we measure and understand the users who are using the platform and how they are progressing in deploying new pipelines without any help.

CAIT PORTE:

I think for anyone who’s listening and thinking about implementing an education platform, it’s generally helpful to not just look at, “Hey, how many people are using the platform, and how many people have taken courses, completed activities, or researched content?” But are you seeing an improvement in the amount of people using your product or service as a result of better education and better tools to support users? So I love that. That’s an area that we’re focused on.

When we think about licensing software based on Digibee's experience and your past experience, what is the biggest impact of having an educational experience like ours when you are licensing software?

FABRICIO INOCENCE:

Perfect. I think every product team aims to foster adoption, right, the adoption of the product and in our case, the software. And not knowing how to use the software is a big obstacle to this adoption. Right. And there are different learning curves that users can overcome to start growing their skills in using any platform or software product, especially a digital product. So in this sense we can think that a product team, if it is offering software that is easy to use and not complex, perhaps an onboarding program could be enough to help these users overcome this learning curve so that they can explore all the functionalities of that software.

But in our case, even though we are a low-code platform and it is an easy-to-use platform, there are a lot of features, there are a lot of complexities that can be solved using the platform. So learning resources are very important to help users get through that learning curve as quickly as possible to utilize all the capabilities that the software can offer.

CAIT PORTE:

Very well said. What are some of your favorite educational experiences? I know mine, we were talking about that, but I teach part-time myself, so I'm familiar with a lot of platforms, but we talked about a lot. What are some of your favorites?

FABRICIO INOCENCE:

In this case, because we are focused on delivering an individualized platform, I really like platforms that can aggregate many technological resources for interactivity and a way to try to replicate as much as possible the relationship that students can have with an instructor.

So in this case, we're inspired by some edtech platforms in the education industry, for example, Pluralsight and Codecademy, which focus more on technology in general, and also DataCamp and Dataquest, which focus more on teaching data science. And these are really interesting platforms that provide features related to interactivity, live learning, self-assessment or feedback that can provide that self-paced learning for the student, but also Salesforce Trailhead. That interesting way of organizing the content with some gamification features is something we're inspired by as well. So I think those are five interesting examples that I can mention.

CAIT PORTE:

They're so good and we'd be remiss if we didn't mention things like Salesforce and I think platforms like Google for Google Analytics and other training that they have. I mean, there's a wealth of knowledge out there and collating it across these platforms has been inspiring to watch.

Fabricio, thank you so much for joining me today. We really value having education at the forefront of what we do here at Digibee.

It’s been a pleasure and I’m sure we’ll have you back for more as we start working on more education to share. That’s it for this episode of Integration. Redesigned. See you next time.

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