MarTech Features Digibee’s Field CTO, Tam Ayers in 2023 Predictions Article

As technology evolves, so will consumer behavior. Digibee’s Field CTO adds insightful commentary on the topic of adopting composable architectures in 2023. 

December 27, 2022

As technology evolves, so will consumer behavior, and as MarTech’s front page article “2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year,” by Chris Wood points out, marketers will need to evolve their strategies to keep up. In this detailed piece, Digibee’s Field CTO, Tam Ayers adds insightful commentary on the topic of adopting composable architectures in 2023. 

The article details the “top ways experiences and behaviors will change for consumers in 2023, and what marketers will do to maintain a competitive edge.” Tam cautions, “Enterprises that don’t keep up with the quick changes coming will fall behind.” He supported his statement with a Gartner statistic specific to the topic, underscoring that the organizations that adopt this approach will outpace their competition by 80%.

“As adoption of composable infrastructure grows, we will see a shift towards a more centralized IT model,” said Ayers. “While IT won’t disappear, the old system will change. Instead, more responsibility will rest within the business where we’ll see the hiring of technical people, developers, and others who support and embrace the new approach.”

Quote from Tam Ayers, Field CTO at Digibee, featured in the article “2023 Predictions: How organizations will transform their martech stacks and digital experiences in the new year,” by Chris Wood, December 27, 2022

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